You don’t need to be an expert to create a digital product. You need to know something useful — and know how to package it clearly.
Here’s the honest truth: your first digital product doesn’t have to be perfect. It has to be useful. There’s a big difference.
What counts as a digital product?
A digital product is anything someone can download, access, or use online. That includes:
- PDF guides and ebooks
- Templates (Canva, Notion, spreadsheet-based)
- Mini-courses or video trainings
- Swipe files and checklists
- Printables and planners
The barrier to entry is low. The earning potential is real.
Step 1: Start with what you already know
You don’t need a new skill. Think about what people ask you for help with. What do you know how to do that others find difficult? That’s your starting point.
Step 2: Choose the simplest format
For your first product, a PDF guide or a Canva template is the easiest place to start. You can create it using free tools, price it between €7 and €27, and get it live within a weekend.
Step 3: Create it once, sell it repeatedly
This is the part that changes everything. Once the product exists, it can be sold while you sleep, while you travel, while you’re doing something else entirely. That’s the real value of digital products — not the first sale, but the hundredth one you didn’t have to work for individually.
Step 4: List it on a platform
You don’t need your own website right away. Start on Gumroad, Payhip, or Etsy (yes, Etsy) to test whether people want what you’ve made. Build the audience later. Get the product out first.
The only bad first digital product is the one still sitting in your head.